Introduction
There are a million and one different websites and myriad directions for designers to take them in, which can be an exciting prospect or a daunting one! If you’re designing your own website, you’ll need to think carefully about your business and what you want your site to achieve. In contrast, as a web designer Toronto, you’ll need to be clear on your client’s expectations and present them with some innovative designs to choose from. Along the way, there will be many questions to be asked and answered: should you design a website to look sleek and modern, make it fun and colorful, or practical and minimalistic?
However, there are some ways to make the web design process a little more structured and ensure that your website accurately reflects your style (or that of your client), brand, and field of expertise. Below are some tips and tricks to design an effective website:
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Ensure that the Homepage is Clean and Simple
When visitors land on your homepage, they won’t want to trawl through reams of text or wade through links and other random information to find what they’re looking for or understand your brand better. A homepage should clearly and effectively convey a message while encouraging visitors to explore further. Break up your homepage content in the following ways:
Have enough space between the content
Keep the most important content above the fold
Add a few relevant images
Include at least one call to action, or CTA
Have Visual Hierarchy at the Forefront of Your Mind
A crucial web design Toronto principle, hierarchy, helps you to display your content in a way that is both clear and effective, and when applied correctly, you can guide visitors in the direction you want them to move in. Below are the two main elements of visual hierarchy:
Weight and size
You want visitors to your site to know your brand name, so make sure the logo is large, bold, and prominent
Placement of elements
Help guide visitors’ eyes towards the most important areas of your homepage by placing significant elements at the center or top of the page.
When you utilize visual hierarchy appropriately, visitors will find themselves unwittingly drawn to those areas of most significance. Once you’ve established this, you can work on applying color, contrast, and spacing to highlight those areas further.
Content Must be Readable
It’s not enough to create interesting and insightful content; you need to ensure that visitors can read it easily, too. How easy people find it to recognize words, sentences, and phrases are referred to as ‘readability.’ When readability is high on a site, readers will be able to skim effortlessly through the content. Below are a few rules that can be applied to ensure that your content is always readable:
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Focus on contrast
The reader must easily differentiate between the text and the background color, and while you can use multiple colors, try to ensure that there is enough contrast between them.
Make letters large enough.
Small fonts are tricky to read for most visitors, and body text typically needs to be at least 16pt.
Font type
With so many fonts available under typography, it can be hard to know which ones to choose. Sans serif fonts are often considered best for lengthy chunks of text, while font pairings can also be effective. When choosing a font for your brand logo, there is also plenty of choices, but be sure not to stray away from readability.
The following Two Tips are Helpful to Keep in Mind By Web Designer Toronto:
Don’t use too many fonts.
It’s easy to detract from your brand by overusing fonts; typically, using more than 3 is not recommended.
Use text themes
Keep your written content varied in size and weight, with large titles and smaller subheadings, to smaller subheadings and smaller paragraphs or body text; this will help hold a reader’s interest.
Uphold Solid Navigation
Not only does solid navigation affect the users experience positively, but it can help search engines better index your content. Below are some tips for achieving effective navigation and helping users have a better experience:
Link your logo to the homepage
This saves visitors a few clicks, and if you don’t already have a logo, I’d advise you to create one as soon as possible to boost your branding efforts.
Make your menu easy to find
Whatever type of menu you opt for, make it prominent, well-structured, and easy to locate.
Offer vertical navigation
This is particularly effective for long-scrolling sites, and anchor menus enable readers to make one click to go quickly back to any site section. ‘Back to top’ buttons can also be extremely effective.
Don’t neglect your footer.
Placing all your important links such as contact information, social media icons, and a succinct version of your menu on your footer is a great idea, as this is the last thing to be seen on your site.
Be Friendly to Mobile Users – Web Designer Toronto
Mobile-friendly versions of your site are essential nowadays. These need to be carefully considered and tested before they go live to ensure that the mobile user will have just as good an experience as someone viewing your site on a laptop or PC. Make your mobile version clutter-free as possible, and take advantage of unique mobile features to help boost its design.
And there you have it; plenty of useful tips and tricks for designing an awesome website that wows visitors while effectively promoting your brand, products, and services. Hope you love reading “Tips for Professional Web Design”
