With Greate Ideas
Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM Wonderful, ZICO Beverages, Bosa Nova and Coco Libre to list a few.
With over 30 years of success across the F&B (Food and Beverage), CPG (Consumer Packaged Goods), manufacturing, retail, and commercial real estate industries, Ms. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.
A Little more information on Candace Crawford
Esteemed Executive Rings Bell
Having worked alongside some of the most successful entrepreneurs to help grow emerging brands into a thriving, multimillion-dollar business, Candace Crawford checks the box. “Ringing the bell is a big item off my bucket list,” says Crawford, whose advice is sought by companies striving for her cross-disciplinary leadership style.
Crawford began her career working for large companies, such as Price Waterhouse Cooper, focusing on technical finance, mergers and acquisitions, financial analyses, and comptroller work. She then moved into emerging brands and began working with entrepreneurs in the early 1990s. She credits her success with emerging brands to her background and early experiences with large corporations.
She quickly understood the dynamics of companies going public or remaining private, bankruptcy and turnaround, and early-stage growth. Her early finance experience spanned public and private debt, treasury, financial reporting, operations, and corporate accounting.
Splash Beverages
Board Member
June 2021 – Present: 1 year 6 month
SkinTē
Board Member
SkinTē June 2018 – Present: 4 years 6 months
Venture backed CPG brands
Board Advisor
April 2017 Present: 5 years 8 months
ZICO
COO/CFOCOO/CFO
December 2009 – Nov 2013 present: 4 years
POM
CFOCFO
2003 – 2007 present: 4 years
Metropolitan Theaters
Executive VP/CFO
1992 – 1997 present: 5 years
Art and Living
Board Member
January 2020 – Present: 2 years 11 months
Vive Organic
Board Member
January 2018 – Oct 2022 present:4 years 10 months
CEOCEO
CEOCEO
2015 – April 2017 · 2 years 4 months
Bossa Nova
CFOCFO
2007 – Oct 2009 present: 2 years 10 months
Virgin Entertainment Group
CFOCFO
1997 – 2003 present: 6 years
Amazing deduction skills
Watched her in Board meetings identifying risks and issues and then recommending solutions certainly learned a lot.
Fatima Dhalla
Candace is truly a world-class C-level executive. She has done it all from running large corporations with 10-figure revenues to small venture-backed companies needing specialty financing. Her level of experience allows her to say, “been there, done that”. She is smart, confident, connected in the financial community, and cool under fire. I have enjoyed working with her immensely. She is the consummate team player, and works hard at creating open lines of communication within the various departments at Bossa Nova.
Larry Wu
With Greate Ideas
Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM Wonderful, ZICO Beverages, Bosa Nova and Coco Libre to list a few.
With over 30 years of success across the F&B (Food and Beverage), CPG (Consumer Packaged Goods), manufacturing, retail, and commercial real estate industries, Ms. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.
With Greate Ideas
Crawford came to the beverage industry as a seasoned executive with more than 20 years of senior management experience and a strong track record of leadership and growth of emerging businesses. Crawford’s extensive experience includes C-Level positions with Virgin Entertainment Group, POM Wonderful, ZICO Beverages, Bosa Nova and Coco Libre to list a few.
With over 30 years of success across the F&B (Food and Beverage), CPG (Consumer Packaged Goods), manufacturing, retail, and commercial real estate industries, Ms. Crawford’s role has been strategic in running, building and monetizing companies. Her experience runs the gamut from financial acumen, fund raising, governance, innovation, marketing, operations, P&L, sales, strategic planning, and operations.
