We have previously talked about the key digital marketing trends for 2021. Now let’s see how you can capitalize on emerging trends and be ahead of the curve to get ahead of your 2022 Digital Marketing Agency in Lahore plans.
Video Marketing
With the best mobile data speeds, it’s now much easier to stream videos to smartphones and tablets. It has been confirmed that the “mobile first” concept that has existed for years has proven its value. This is the only reason “TikTok” has become so popular. You can easily record the videos you want, wherever you want, and even watch them anytime. So, when mobile data plans were limited to megabytes of the internet rather than gigabytes.
It is a natural trend that people like to watch videos instead of text ads. It would not be an exaggeration to say that video marketing will be one of the most important and challenging trends in digital marketing in Lahore in 2022. Every successful entrepreneur should consider adding video marketing to their digital approach.
Influencer Marketing
Research shows that Influencer Marketing will reach $10 billion by 2022 and will continue to grow at an unprecedented rate. An influencer tends to push the product as far as possible by conveying the intended context and relevance. It was noted that “influencer marketing” has been relatively popular among B2B companies, as evidenced by Adobe, SAP, GE, and PWC.
Geography
While location marketing has been around for a long time. It’s changing in exciting ways that every digital marketer should be aware of. In particular, geolocation is a modern marketing tactic that is expected to grow in popularity in 2022 and 2023 due to the growing importance of mobile technology.
For example, a mile or two away may be the destination area of a particular store or restaurant. If the user is notified that he is taking a step within the specified radius. He will be notified via SMS or push notification. Currently, geofencing is used to help consumers find the services they need faster and has so far proven to be very successful.
Progressive Web Application (PWA)
Over time, we’ve seen more and more people rely on their mobile devices, and the more convenient they become. The easier it is for them to access the Internet on the go, the more important full mobile interoperability becomes. Smartphone apps have also proven to be a great way to stay in touch with customers. But smartphone apps are often limited to Android or iOS.
Progressive Web Apps (PWAs) are a great compromise between a streamlined app experience and a fuller website experience. For better understanding, these are websites with app capabilities. For example, these apps can be used offline, load quickly, and receive push notifications. With smartphone users expected to reach 7.5 billion by 2026, digital marketers can expect PWAs to become more popular.
Artificial Intelligence in Digital Marketing In Pakistan:
As “AI technologies” improve when it comes to AI capabilities. They have gone from automating tasks and campaigns based on past purchase history to predicting what customers will want in the future. More data can be accurately analyzed by AI more quickly than by humans. As a result, it can accurately assess purchase history and customer behavior using the vast amount of data available. You can offer a specific product or promotion or even personalized advertising based on AI technology.
Using super artificial intelligence technology that can predict your customer’s next move. You can focus on the product or service they need in digital marketing in Pakistan. This type of targeting ensures high conversion rates and gives the impression that you are aware of the customer’s needs without intruding on or overwhelming them with unnecessary targeting. Are you now thinking about promoting your business online and getting more benefits?
