This practical digital marketing course covers the basics of digital marketing and shows you how to integrate and engage customers and increase revenue. Suitable for a range of positions and levels of marketing and business experience, it will help you understand how to maximize the return on your online marketing strategy and investment. You will also gain insight into how digital marketing is viewed from a customer and organizational perspective.
The course will give you valuable insights into
Digital marketing strategy and planning
Digital display advertising and repeat marketing
Search Engine Optimization (SEO) basics and applications
Pay Per Click Advertising
SoMoLo mobile, web, and app marketing
Website analytics
Digital marketing courses are delivered through interactive and collaborative learning, combining lectures, seminars, discussions, and case studies. The course experts are digital marketing training in Dubai professionals with hands-on experience in the day-to-day creation and implementation of online marketing campaigns. In this course, you will benefit from real-life examples and case studies based on global and regional online marketing practices.
By the end of this training, you will understand the different channels and activities required to design, implement and manage a comprehensive digital marketing plan for your business.
Who is the course aimed at?
This course is suitable for people from all different professions and with all types of marketing and business experience. This course is aimed at those responsible for developing and implementing an organization’s online marketing strategy, including
Senior managers
Marketing and business development managers
Marketing and business development managers
Media managers
IT managers
Anyone who wants a career in digital marketing
Advantages of taking the course
Integrate digital marketing as a key element of your marketing strategy and business objectives.
Attract new traffic to your website and improve online conversion rates.
Create and manage online advertising and marketing campaigns.
Develop effective PPC and targeted mobile marketing campaigns.
Measure and analyze website traffic and optimize customer retention.
Digital marketing brand owners can manage online advertising and marketing campaigns, integrating digital marketing into a key element of their marketing strategy and business objectives. They can also attract new visitors to the website and improve conversion rates, as well as analyze the number of website visitors to optimize customer retention.
Skills
PPC, SEO, mobile marketing, mobile strategy, contactless marketing, budget management, and research tool development.
Eligibility Requirements
Attendance and participation in a five-day training program under the guidance of a named training expert, with an absence of no more than two hours.
Successful completion of the course evaluation.
