The proliferation of the self-publishing sector has allowed many writers to fulfill a long-held dream of seeing their works in print. To become a successful author like J.K. Rowling is an attainable goal for anyone willing to put in the time and work required to self-published their novels.
The authors of this article have all been self-published and have sold over 20,000 copies in 30 days or less, cementing their place in the industry as a unique entity. If you’re pushing through with plans for promoting the new book, you can expect to have success on par with other authors whose works have been independently published by following the advice below. Take a look at the following ideas to learn some tested book marketing techniques:
Establish your reputation.
Today is the era of branding. Smart and persuasive branding methods may help catch the eye of potential customers. You can also introduce yourself to readers, book critics, publishers, and others in the publishing industry if you’re a writer. Use the following ideas to give your brand a fighting chance. –
Create your own website.
In the Internet age, a business’s website often represents it to the public. If you introduce yourself as an author and then declare it on a legit website, people will take you more seriously. Hire an expert in digital marketing who specializes in branding. To start, they’ll design a website for you and, in tandem with it, a blog where you may share your thoughts on whatever you like in relation to your new book or the genre you pick.
Using digital marketing to reach out to loyal customers is more efficient than more conventional approaches. Professionals in this field can help you create your own memorable brand through the use of PPC, social media, and content marketing strategies.
They can help you in the long run with the tasks related to promoting your freshly self-published book. Seeing that this is an ongoing process, it is important to build strong relationships with the digital marketing experts who will be helping you promote your new book.
Develop a creative concept for the book’s cover as a top priority.
If you want your planned book to stand out from the crowd,
You should hire a professional book layout designer to create a custom cover for it. You should make sure this person has the background and reputation to design book covers for similar publications.
Provide the designer with some background on your book and its plot to aid in their understanding of its scope. Get them to draw several examples of book covers (front, back, and spine) that are similar to yours. They have excellent color sense and attention to detail, and they make judicious use of the text. In modern book covers, the author’s name, the title of the book, and the choice of colors all work together to create a pleasing first impression.
The final design of the book’s cover is especially crucial,
In order to avoid making mistakes, make sure you approach it critically. The covers of recently published books in the same genre might be compared if you think it will be interesting. If you intend to write mysteries, for example, it would be a good idea to read the books of well-known mystery writers like Stephen King, Lee Child, John Grisham, Dan Brown, and many more to get a sense of how contemporary book covers in the genre look. So, you’ll be up to speed on your expertise.
Offers of Free Stuff and Reduced Prices
If this is your first book, you may want to keep a few copies for free distribution to friends and family. If it’s a children’s book, you may find a local cancer hospital that could use a new addition to their library, or you could give a copy to the local elementary school.
Distribute promotional emails to your intended demographics with a coupon code attached, directing them to a landing page where they can learn more about your self-published book and make a purchase at a reduced price.
