Running a business means that you will constantly stress over performance and the number of sales. While results do matter, how you get them is equally important, which is why so many business owners, besides developing and improving their products and services, also focus heavily on SEO. Optimizing one’s website, filling it with great content, link building, and adapting to Google’s ever-changing standards is never easy. Your SEO success depends on a great number of factors, and many of these aren’t always big or challenging to do. Read on if you’ve been wondering how to measure your SEO performance and results.
The bones of SEO
It’s highly unlikely that you haven’t heard the term SEO before, even if you’re not professionally interested in digital marketing. To put it simply: creating content that’s focused on what the people are searching for is the very foundation of SEO. The more effort you put into it, the better your online visibility will be. Ideally, when people are looking for something that you’re offering, a product or a service, your website will appear in the top 10 on their results page. Of course, this ideal scenario will not happen overnight, and getting there it’s going to take a long time and a lot of hard work. You will have to focus on what the people are looking for, but you will also have to think about how to present it to them once they spot you.
Use Google Search Console
As popular and effective as Google Analytics is, it is only able to show you the broadest of strokes concerning your organic traffic. What you need is a tool that will show you other kinds of important data, such as the number of clicks and CTR, and Google Search Console is perfect for that. It will give you some very useful insight and valuable information, including the exact number of times your pages have appeared on SERPs (search engine results pages), and the number of times that users who came from SERPs clicked on your page. Not only that, but you will be able to get helpful statistics in the form of the percentage of users who are clicking on your page just as it appears on SERP. This is particularly helpful for people who have several pages because it will allow you to see which one among them has the highest amount of clicks and the best impressions.
Think globally, act locally
Even though it might be tempting to “go big or go home” and start creating content for the greatest number of people, you really should focus on those closest to you. Suppose you’re looking to start a small music festival in NSW. In that case, there’s no point in creating content for people who will be going to Coachella or Tomorrowland. When looking into keyword search results, it’s best to focus on those closest to home. Local SEO will help you know your audience and what exactly they need and want. This is done by using your business’s geographical location in your search results. Where you’re located can greatly contribute to your overall online visibility as many people love to add “near me” to their searches. When a potential customer asks the internet a question followed by “near me,” it’s great to have your business come up first.
Check the revenue
You can launch one or a dozen campaigns, but the ultimate goal of each is the same: to generate more revenue for your business. The direct approach is to convert search traffic into customers (simple enough, but not easy to do), or you could try the indirect approach instead – by slowly introducing your brand to new people through valuable content you will offer, and over time, bring them down your sales funnel. While the former process is rather straightforward yet tough to achieve, the latter takes time but gives broader results. Seeing as not all of the people who are browsing your page will become your customers, it might seem pointless to put more effort into your SEO campaign. Still, it’s a good idea to keep doing it as it will give results over time. If all this seems like a bit too much for you at this moment, you can hire an SEO agency and have professionals take care of it for you. They will do the work and monitor the progress, so you can focus on other aspects of your business.
Monitor your KW rankings
Keyword research is a major part of SEO, but your job doesn’t stop at research. It’s important to implement the necessary keywords into your page so that people can find you more easily. By optimizing the content that your page provides, users will find it easier to navigate, meaning they will spend more time there and are likely to come back. Still, after optimization, it’s a good idea to use a tool that tracks keywords, as this will help you closely monitor exactly how well you’re ranked on the search engines. Fortunately, there are many programs that will be able to do this for you, and you can even use your statistics to monitor how well you’re performing against your competitors. Over time, you should stay on top of your statistics and see whether your keyword rankings have increased or perhaps decreased. Depending on your results, you will be able to decide whether to keep the campaign or change it.
Suppose you don’t pay attention to your SEO performance and results. In that case, it’s way too easy to focus your efforts on the wrong task and miss a great chance to improve your business further and generate more leads. With Google’s standards and rules constantly changing, it can be tough to keep up with everything, which is why it’s a good idea to delegate some of the tasks to professionals. When you know that you’re in good hands, all you have to do is occasionally check up on your results and see in which direction should you keep growing and developing next.
