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What Are The Top 8 Reasons For Using Social Media?
- To keep up with the latest news and happenings (41%)
- To fill spare time (39 percent)
- Find content that is amusing or funny (37%)
- Socializing with other people in general (34%)
- Because their friends already use them (33%)
- To send videos or photos to other people (32%)
- To express my opinion (30 percent)to investigate new products for purchase (29%)
- To meet new individuals (27%)
Types of social media
1 Social networking sites
People can connect with one another through a shared online space on social networking sites. Users can follow other users and businesses, like, share, and comment on posts.
Social networking sites provide brands with an opportunity to increase website traffic, build a community of customers and followers, and raise awareness. Brands can cultivate relationships with customers and followers that lead to conversions by producing content that is both informative and engaging.
2 Photo and image sharing sites
It is now easier than ever to manage and share photos and images thanks to platforms like Instagram, which has more than one billion active users on a monthly basis. Brands hoping to execute this kind of virtual entertainment showcasing ought to zero in on top notch, imaginative visuals that recount a story.
3 Video sharing sites
Why does the video get so many views? Viewers can absorb video content with less effort. Watching, not reading or scrolling. Additionally, videos are the best way to educate your audience. Social video content is built on tutorials and tutorials.
Examples: TikTok, Vimeo, and YouTube
The live streaming business sector is blasting, with north of 482 billion hours watched in 2020 alone. Stream concerts, eSports matches, product launches, and more.
Examples: YouTube Live, Facebook Live, Jerk and USstream
5 Social messaging apps
Even though messaging apps like WhatsApp aren’t usually thought of as a marketing tool, they can be a powerful way to connect with your target audience. Brands can utilize them to give client assistance, item proposals and even to make deals.
Examples: WeChat, WhatsApp, Twitter DMs, Google Business Messenger, and Facebook Messenger
6 Disappearing content apps
Disappearing content is a great way to add excitement and urgency to your marketing campaigns. It can
also help you connect with younger audiences who tend to flock to this type of social media. Instagram Stories alone have more than 500 million daily active users.
Examples: Snapchat, Instagram Stories and Facebook Stories
7 Social shopping networks
It is a unique opportunity for brands to sell their products directly to their target audience and is a convenient way for customers to shop. Concerning With 60% of individuals saying they track down new items on Instagram and 75% of Pinterest clients saying they “consistently shop” on the application, social shopping has incredible incentive for organizations.
Examples: Shoppable Pins from Pinterest, Shopify x TikTok, Instagram Shop, and Facebook for Business
8. Interactive social media apps
Snapchat’s “Lenses” feature, for instance, lets users add augmented reality filters to their videos and photos. Additionally, “Duets” on TikTok enable users to record themselves singing or dancing alongside the video of another user.
Examples: Snapchat, Instagram Stories, TikTok, Tumblr, and Weibo
9.Discussion forums
Brands can visit forums and engage in social listening to learn what customers and prospects have to say about them.
Examples: Quora, Reddit, and Stack Overflow
10 Microblogging platforms
Twitter used to dominate microblogging, but platforms like LinkedIn and Tumblr have also gained popularity.
Examples: LinkedIn, Pinterest, Tumblr, and Twitter
