Among all the e-commerce platforms, Shopify is a monster. Nearly 21,000 of the top 1 million websites (based on traffic) are Shopify-built. You must use contemporary features to provide the finest user experience and rank among the top 21,000 websites by shopify app development. We have listed the top 11 Shopify features in this article for you to use in your online business.
The Best Shopify Features for Your Online Store
- Multiple Payment Options
Due to intense competition, the cost of acquiring new customers is enhancing, and missing a scale because there need to be more payment choices available might impact your e-commerce company’s expansion.
The advantages of offering several payment alternatives are as follows:
- More favorable conversion rates
- Less abandoning of carts
- When one method is unavailable, customers may still pay
- Order Tracking
In e-commerce, order tracking allows customers to follow the progress of their orders. Due to the fact that customers are notified of the delivery date and any delays, the Shopify feature improves the customer experience.
You should provide the consumer with the following details through the order tracking feature:
- Scheduled delivery day and time
- Regular updates on a shipment’s whereabouts
- Name and contact details of the delivery team
- Customer Service
Make a personal connection with your consumers to win their loyalty. We know you can’t speak with every consumer on your own, but you can employ customer service representatives.
They will feel heard by the customer service kiosk, which improves the customer experience and fosters brand loyalty. You must, however, ensure that customer questions are addressed equitably.
- AI Chatbots
Popular businesses are now using chatbots with AI to answer consumers’ questions. Numerous advantages include rapid turnaround times, reduced response times, and the need for fewer staff members to serve the same volume of clients.
The advantages of integrating AI chatbots into your Shopify are as follows:
- Saves customer service representatives time
- Real-time interaction logs serve as a knowledge base and may boost sales.
- May provide insights into consumer behavior
- Collects consumer feedback
- Push Notifications on the Web
You must have received amusing alerts from food delivery apps, and we are sure that after reading the same, you will feel driven to make an order. Is this true? What if I told you that you could use the same strategy for your Shopify online store? That would be incredible, na? Yes, you read it correctly. Web push notifications let you communicate with customers even while they aren’t visiting your online business.
This feature can dramatically grow your company and offer new engagement options. And don’t worry; adding this functionality is simple.
- Integration of Social Media
Customers may develop trust via social media. Your brand’s confidence will rise if you produce material often and keeps the social media community buzzing about it.
Social media integration helps Shopify consumers who aren’t familiar with your brand learn more about media while also giving it credibility by demonstrating that other people believe in it.
You may incorporate social media handles with your online business in the manner listed below:
- Homepage feeds
- Social widgets
- Including comments from social media
- Filter & Sort Options
Customers are more likely to turn to your rival if you don’t provide precisely what they are searching for. It is essential to provide sort and filter options to avoid this leak since they allow users to make purchasing selections by removing irrelevant items from the results page.
The choices for sorting that you may provide are as follows:
- Price may be sorted from high to low, low to high, or a specific price range.
- Sort products according to where they are available, such as Florida, Nevada, Arizona, etc.
- Sort results based on the amount of the discount being provided (10%, 15%, 20%, etc.).
According to the kind of goods, sort results by color or style (for clothing stores), sort by celebration, formality, and informality (for gadget stores), and some kind by technology, including hardware, operating system, and version.
- Concurrent Sales from Cart
Cross-selling is a strategy used to provide suggestions to clients about similar items. Your technique will not work if the “recommended” items are unrelated client’s interests. Employ Shopify applications to guarantee success. Because this app offers individualized product recommendations, you may benefit from the cross-selling approach.
- Wants Lists
Customers may store things on their wish lists that they are interested in but have yet to decide to buy. It is a feature that Shopify must have to satisfy customers.
Reviews are essentially word-of-mouth advertising in the internet era. Therefore, you should display reviews on the relevant product page if you want your product to soar to new heights. Customers won’t suspect the favorable reviews are phony if you have some terrible reviews. Thus it’s OK.
- Loyalty Initiative
Do you know that a 5% improvement in client retention results in a 25-95% boost in profit? According to the statistics, firms must strive to keep as many clients as possible. Additionally, loyalty programmes are a tried and true strategy used by marketers to maintain consumers.
The benefits of loyalty programmes include the following:
- Makes your company’s brand stand out against rivals
- A rise in the average order value
- Lowering the cost of acquiring new customers by launching a referral programme
Conclusion
You should include these top Shopify features in your online shop to boost its profitability. The best Shopify software for upselling to raise average order value is to hire dedicated Shopify developers, which we strongly advise you to do. Continue following us for more details!
