How can you make your company’s packaging for frozen foods stand out? The answer is a customized, limited-edition design. Creating limited-time packaging can spark new interest in your products and prompt people to buy while supplies last.
Limited-Edition Packaging
As a basic concept, “limited edition” means that there’s a finite supply of something, and when it runs out, it’s gone forever. From an economic standpoint, that restricted nature makes the thing in question more valuable. Many people buy limited-edition items for a unique experience, while others enjoy collecting rare items. With the right approach, you can capitalize on these behaviors.
Think About Structure
One way to make your limited editions stand out is to change the packaging structure. For example, if you usually bottle yogurt, consider custom sachet packaging instead. The new design will intrigue consumers, introducing unlikely customers into your base. It’s also a great way to test potential structures without committing to a permanent change.
At the same time, your new structure must make sense for the product. For instance, aluminum cans make sense for an energy drink, but glass bottles may not.
You also don’t want to choose packaging that contradicts your brand. If your company prides itself on being environmentally friendly, skip the plastic and stick to recyclables:
- Aluminum cans
- Glass jars
- Cardboard boxes
Create a Collectable
A limited-run line is a perfect opportunity to create something lasting. People like to save items if they’re only available during a brief window, so don’t be afraid to invest a little more in this packaging. Doing so ensures the item appeals to collectors, who may buy one of each variation to get the whole set. Long-lasting packaging also means your marketing sticks around, reminding people of your brand daily.
Incorporating Nostalgia in Your Design
Not everyone gets excited about an item just because it’s a limited edition. To expand your customer base, consider upping the ante with nostalgic designs. These visuals tap into sentiment, prompting consumers to purchase goods to relive part of their childhoods.
Go Vintage
Going vintage or retro is an excellent way to stand out while reminding consumers of shared history. While not everyone will remember old packaging designs, those that do may feel a kinship with your brand.
If your brand is relatively new and you don’t have old designs to fall back on, you can simulate a vintage effect with the proper techniques:
- Text-heavy packaging
- Old-school color schemes
- Handwritten calligraphy
Consider the Audience
When incorporating nostalgia, you must first decide whose nostalgia to focus on. Each generation has different feelings about marketing, so research is essential to determine the best ways to appeal to customers. Also, making a design specifically for your audience emphasizes your care about their preferences.You can apply limited-edition designs to any type of packaging, making it an excellent marketing tool for any company. The next time you order custom resealable bags, think about how you can turn them into a highly sought limited run. Consumers and your bottom line will thank you.
