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Video content is preferred over other types by today’s internet-savvy
audience. It’s challenging to hold audiences’ attention for a longer period of
time given that the average human attention span is 8 seconds. However, that is
where explainer videos’ disruptive potential may prove useful. Your best course
of action may be to include animated explainer videos in your marketing plan.
When you do decide to do it, there will be a number of difficult
circumstances. The ideal explainer video length is one of them. Should your
explainer video be long or short? How do you choose the ideal length for a
video?
If you’re in the same situation, stop worrying. We’re here to help you out with
some excellent advice. By the end of this article, hopefully, you’ll have a
good idea of what works best to keep your audience interested and engaged.
How Long Should an Explainer Video Be to Get the Best Results?
written by Nathan Zachary
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