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How Long Should an Explainer Video Be to Get the Best Results?

by Nathan Zachary
Explainer Video
Video content is preferred over other types by today’s internet-savvy audience. It’s challenging to hold audiences’ attention for a longer period of time given that the average human attention span is 8 seconds. However, that is where explainer videos’ disruptive potential may prove useful. Your best course of action may be to include animated explainer videos in your marketing plan. When you do decide to do it, there will be a number of difficult circumstances. The ideal explainer video length is one of them. Should your explainer video be long or short? How do you choose the ideal length for a video? If you’re in the same situation, stop worrying. We’re here to help you out with some excellent advice. By the end of this article, hopefully, you’ll have a good idea of what works best to keep your audience interested and engaged.

What Length of Video Is Best?

The best advice ever is to make your videos as brief as you can. The duration of each explainer video you produce cannot exceed two minutes. There are many benefits to using explainer videos on social media. The ideal video length is dependent on a variety of factors, though. Examples include the message, the target audience, the platform, and the video format. For your convenience, we’ve created a rough sketch of the various video formats and their recommended running times. Explainer videos should be between 60 and 120 seconds long. Video testimonials should be between one and two minutes in length. The ideal length of a creative commercial is between 16 and 58 seconds. Videos for crowdfunding campaigns should be between two and five minutes in length. Longer videos have lost ground to shorter ones. These are excellent tools for holding audiences who have shorter attention spans. But the real query is: How brief? If you’re having trouble deciding how long to make your explainer video, continue reading.

Keep The Script For The Explainer Video Brief And Sweet.

A lot depends on the way you write the script for your explainer video. A strong script is clear and concise. It is both interesting and educational. But avoid trying to fit everything into a single video. Determine the preferences of your target audience and create a script that is worthwhile to invest in. Shortly put, tell a gripping tale that instantly draws in the audience. Make sure the call to action is appropriate and that the intent is clear.

The Explainer Video Platform is an example.

Platform differences affect audience preferences. The ideal length can change by up to 90 seconds depending on the platform being used to publish the video. Why? Consumers of content across various channels have preconceived notions about it. Let’s examine the ideal length of the video for each social media platform.

Videos On Facebook

Before scrolling, users prefer to watch brief videos to get the gist of something before deciding whether or not to like or share. The 90-second Facebook organic video consequently gets the most views. The maximum length for a Facebook video ad that appears in the news feed is 15 seconds.

YouTube videos

The ideal video length for an Instagram post is under 30 seconds. Each Instagram stories can have a video that lasts up to 15 seconds. To create a longer instructional video, use as many cards as you like. But it’s best to use fewer than three. In a nutshell, your video shouldn’t be longer than 45 seconds. Instagram photos Twitter users prefer videos that are less than 45 seconds long and have information in them that is limited to 140 characters or less.

Online Videos

In order to keep users on the site longer, the YouTube algorithm favors longer videos. As a result, YouTube videos now last, on average, about 10 minutes. However, you are not required to make a long video for this. The appropriate timeframe varies from video to video depending on the target audience and type of video. You can choose how long each explainer video should be with the aid of expert explainer video production companies.

Make a Video’s First Few Seconds Count

During the first few seconds of the video, catch your audience’s attention. Ideal audience engagement occurs early on. Additionally, it has been found that the first few seconds of a video are enough to persuade viewers to watch it through to the end or not. At that point, you must make your shot! Don’t, however, start your presentation by dumping a ton of information on your audience. Instead, make use of the remaining time to go into greater detail. Remember that there is no one-size-fits-all solution whether you invest in explainer video services for a 60-second or a 90-second video. The ideal video length depends on your brand message, audience, and platform, among other factors.

To Sum Up

In conclusion, each video necessitates analysis in order to determine the best length for increased viewer engagement. The shorter the better, though, is the general rule. That said, not all explainer videos need to be less than 120 seconds long. To achieve the best results, combine the best practices for making an explainer videos, like those mentioned above.

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