392 Video content is preferred over other types by today’s internet-savvy audience. It’s challenging to hold audiences’ attention for a longer period of time given that the average human attention span is 8 seconds. However, that is where explainer videos’ disruptive potential may prove useful. Your best course of action may be to include animated explainer videos in your marketing plan. When you do decide to do it, there will be a number of difficult circumstances. The ideal explainer video length is one of them. Should your explainer video be long or short? How do you choose the ideal length for a video? If you’re in the same situation, stop worrying. We’re here to help you out with some excellent advice. By the end of this article, hopefully, you’ll have a good idea of what works best to keep your audience interested and engaged.