A successful branding strategy is essential for the growth of your company. Studies show that consistent branding can increase business revenue by up to 33%, proving that a strong brand can directly impact your bottom line.
But before you can build a solid branding strategy, you need to know what branding is, why it’s important, and how to leverage it to take your business to the next level.
In this complete guide to branding, you will need to know to build a strong brand and website SEO audit service. At the end of this guide, you’ll be ready to start building a new brand or rebranding an existing one. One thing that you should know beforehand is SEO. You have to hire the best SEO Sydney professionals and then be ready to enjoy amazing results.
If you look at the traditional definition, a brand is an idea, name, symbol or any other attribute that identifies a product or service and differentiates it from the competition. Branding is the process of giving a brand power to a product or service.
But branding is not just a logo or color palette but it is much more than that. Assuming that your branding only extends to certain visual assets, will limit the growth and impact of your business.
Branding is about how a business makes you feel. It’s about how you see it, remember it and eventually buy from it and be a loyal customer. Enable it and apply it to your business or product; That’s branding.
Your branding is the foundation of everything related to your business and/or product. From your brand story to how you communicate with customers to the internal reporting deck that your sales team shares each week.
Branding is the life of your company and the heart and soul of all it stands for. You have to take branding seriously from day one and keep it at the top of your mind during every success and failure that your business goes through.
1. Link Building
Building high-quality links from other websites to your own has never been more important in today’s digital marketplace. You may get links in a variety of ways, and link building is one of the more difficult aspects of SEO for many people. The added benefit is that if you do it right, you’ll be miles ahead of your opponent.
Why is link building important? Links are used by search engines to discover new web pages and to determine where a web page should appear in their results. Your hierarchy is influenced by the number of external links pointing to your page.
2. Optimized Keyword Phrases
The ideal keywords to target for your brand in order to bring qualified visitors to your website are optimized keywords. You must generate the online content that potential consumers are looking for in order to attract them to your site. These keywords are discovered through research and analysis of your field and opponents.
You can estimate the traffic potential by examining the popularity of words and providing you a more realistic picture of the internet market. It’s a window into your customers’ habits and providing you with the skills to meet their demands with your content. If you do it correctly, your brand will reach the appropriate people.
3. Long-Tail Keywords
Short tail and long tail keywords are the two sorts of keywords. Short tail keywords have a larger search volume, implying a higher level of competitiveness. They have lower conversion rates, which implies they are more costly.
Long-tail keywords or keyphrases are usually more specific. They may have lesser search volume but they allow you to gradually increase traffic to your site and resulting in improved conversion rates in most cases. Long-tail keywords help you stand out from the crowd by allowing you to target a more motivated audience.
4. Integrated Channels
Integrate all of your marketing platforms into a comprehensive SEO plan. Spend some money on sponsored media ads to increase the visibility of your article, and, more significantly, use social media as often as possible. It’s one of SEO’s biggest allies.
Use social media to create link opportunities via content creation. Spend some time developing evergreen content that you can advertise for a longer length of time. Even better, combine your keyword research into this content to ensure that you’re attracting quality leads. Another strategy to drive traffic to your site is to use social media to increase good brand mentions.
5. Top-of-the-funnel Branded Content
Optimized content gets more data and leads. Maintaining new and compelling content is one of the most critical things you can do to increase brand awareness. Put some money into content production and make sure it’s of the highest quality. Make your brand the hero of your blog entries, social media postings, and website content.
Remember that SEO and content marketing is a perfect fit. They rely on one another to succeed, and both are critical to brand awareness. If you don’t understand your audience’s behavior, it’s impossible to develop relevant material. Allow your content pillars to feed your SEO strategy, and vice versa.
Optimize your website to attract traffic if your primary goal is to raise brand awareness. You can start creating trust and earning the brand recognition you want by keeping your material interesting, new, high-quality, and relevant to readers in this early stage.