According to a recent survey, 84% of consumers say they’ve made a purchase after watching a brand video.
This data only proves what many of us already knew: that successful product marketing films are a must for any brand to do well.
But how exactly does one go about making a high-quality product video? In addition to providing useful information, a high-quality product video should motivate potential customers to make a buy. Despite their apparent simplicity, product videos are notoriously difficult to produce.
To that end, this post will examine persuasive writing techniques, product video production techniques, and successful product video examples to help you sell more of your product.
Our agenda for the next few minutes is as follows:
What elements should be included in a product video to make it interesting?
To begin, let’s have a look at one of the most popular product videos that can now be seen on the internet:
Not only does this Apple commercial film have the typical high production values, but it also has a number of other factors that contribute to its intriguing nature.
By analyzing these aspects, we will be better able to comprehend what it is about this movie (and product videos in general) that is so successful.
It’s Geared Toward Solving Issues Encountered By Consumers:
A powerful product film explains to a potential customer how the amazon product videography or service will assist them in resolving a problem that they are now experiencing. Using this method also makes it easier to pick different parts of the movie to focus on at different times.
For example, Apple’s product trailer for the iPad Pro starts with the M1 chip because it makes buyers excited about how much more they can get done with it. This choice was made because the chip is displayed prominently in the device.
The Amount Of Detail Is Impressive:
Customers who see high-quality product films before making a purchase can have the peace of mind that comes with knowing they have all the information they require to make an informed decision.
The current video for the iPad, much like the one that came before it, presents a synopsis of the device’s most important characteristics and the accessories that are compatible with it, with the goal of assisting prospective purchasers in comprehending why the iPad is the superior choice.
It Gets Right Down To Business:
Eighty percent of the films that are produced by marketers are less than three minutes in length. In a little over a minute, the video that can be viewed on an iPad drives this point home.
It is especially crucial to keep the length of promotional movies for products to a manageable level so that viewers do not lose interest and click away from the video.
The Video’s Tone And Specifics Are Taken Into Account.
The aforementioned movie is really high-octane, and it manages to make something as seemingly mundane as sitting at a desk all day into an exciting adventure.
This is accomplished by the collaborative efforts of the graphics, the photos, the music, and the product videography. You need to make sure that the message and tone that run throughout your film are consistent with one another.
There’s Just One Prompt In There:
Once watching a video commercial for a product, viewers should be guided to extra information on a website or landing page after the commercial has finished playing.
Apple puts their logo at the very end of their videos so that viewers may easily find out more information about the company. After seeing your product video ad, visitors should go to your website or Google your product if you want them to, but you may need to do a little bit more to make that happen.
Now that you’ve seen a good example of a product video and know what you need to keep in mind while making an engaging film, let’s get started on learning how to build a product video for your brand.
Now that you’ve seen a good example of a product video, let’s get started on learning how to build a product video for your brand.
