The main point of marketing is to get more eyes on your product and more money in your bank. The best way to do it is with organic search marketing. Having your website appear on top of Google search results will give you a better reputation and more traffic.
Following are some ways to improve and maintain blog post rankings –
1. Write Sufficiently Long Content
You should try to focus on quality over quantity and write a few excellent and lengthy blog posts instead of trying to post one unique post every day and letting the quality suffer.
2. Plan Your Content With Proper Keyword Research
Many beginners use their best guesses to write about the topics they feel their users would be interested in. You should not rely on bling guesses, especially when you can do keyword research to find out what your users are looking for. Keyword research is the technique used by the content creator and SEO experts, and it helps you discover the topics your users are interested in based on search engine data. You can use the keywords to plan your content strategy. It will ensure that you write about the topics people are looking for, which is a great way to build an engaged audience. You can also use keyword research tools that offer in-depth keyword data, keyword position tracking and competition analysis.
3. Find Semantic Keywords For Your Focus Keyword
After you have done your keyword research and discovered different keyword ideas, it is time for you to pick the one with the highest search volume and low competition. This will be your focus keyword, which is the search phrase your users are more likely to use to search for your article. If you use WordPress SEO plugins, you can also set the focus keyword in your article’s settings, as this allows you to see how effectively you have to use the keyword in the article.
4. Assign A Focus Keyword For Each Blog Post
After you have compiled the target keywords, you should select one focus keyword per blog post and center the content around it. A focus keyword is a primary keyword your content will rank for on the SERPs. Thus, users can find your blog when they type in that particular search term.
Assigning a focus keyword to each of your blog posts is very crucial. Blog posts with many keywords risk having an unnatural flow, and it could result in a negative user experience and harm the ranking of the site. For finding the right focus keyword for a blog post, you should consider the search query most relevant to the content. You should also analyze the search intent of your target audience.
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5. Include The Keyword In Your Title
The H1 tag is the first element users will see on your webpage. It should explain what all the content is about. You should also place your focus keywords in the blog post and the page title can boost the rankings of your site. It also assists the search engine crawlers in determining the post’s topics which speeds up the indexing process. You should have a clear post title which manages the expectations of the readers and it also shows them how the content will address their search intent.
6. Write A Captivating Meta Title And Description
Many competitor sites are creating the content about the same topic, and it is very crucial to write a compelling Meta title and a Meta description for standing out on Google search. Search engines read the Meta Title to determine the relevancy of a page to a search query before ranking it accordingly. The page titles only appear on the web page, and the title tag is displayed on the search results and on the browser tabs.
You should keep the following things in mind while writing a Meta description and a Meta Title-
- Be as specific and concise as possible.
- Stick to a character limit of 50-60 for the Meta title and around 50-160 characters for the Meta description.
- Include the focus keyword in the content.
- Add a call-to-action.
- Explain all the benefits of reading the blog post.
- Make it unique.
7. Use Evergreen URLs
It is a fact that permalinks are clean, readable URLs which stay the same even when you update the page with fresh content. The permalink is of great use and in addition to supporting a clearer site structure, it also helps the content sustain its ranking over time.
Not using an evergreen URL also requires you to set a new one whenever adding or deleting the material from the page. It could result in a loss of traffic and engagement that the previous URL had gained. It also includes the likes, shares and the bookmarks.
8. Optimize For Mobile Devices
Around 58% of the website traffic worldwide comes from mobile devices, and it also ensures your blog response is a must. You should make your site mobile-friendly. And it includes seamless navigation and properly displaying the text, buttons and the images on a smaller screen. You should utilize a responsive design that adjusts the blog content and the other site elements for different devices.
Use a responsive design as it eases browsers and facilitates sharing across devices. It is ideal since there is no need to have two separate URLs for the mobile as well as the desktop versions.
9. Optimize Images
Adding graphics enhances the visual of a blog and it breaks up long paragraphs. Large images can also take up more space on your site and increase the server use and slow down the loading time.
Optimizing images is a key factor in improving the blog SEO. It also involves reducing the image sizes without compromising its quality. You should try to compress the image as image compression reduces the bandwidth usage and improves the page loading speed.
