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How to Optimize Your App Store Presence for Greater Visibility?

by Nathan Zachary

App Store Optimization (ASO) aims to make an app more visible and discoverable within the App Store. There are two major platforms on which ASO primarily focuses – Google Play Store and the Apple App Store.

By improving the ranking of an app, ASO can help to drive more downloads and organic installs. It also helps manage an app’s reviews and ratings. However, certain key factors influence an app’s ranking, including its title, keywords, description, screenshots, and video. 

5 Best App Store Optimization Tips

When optimizing your app, there are a few basic principles that a mobile app marketing company follows. The tips listed here will assist you with effectively marketing your app, identifying your top competitors, and enhancing its functionality to an even higher level.

  1. Use Relevant Keywords

As an app developer, you want your app to be found by as many people as possible. For that, you must ensure that your app store presence is optimized. This means using the right keywords and correcting your app’s metadata. You can do it by following the methods given below.

First, conduct thorough research. Before developing your app, spend time researching what keywords people use when searching for apps like yours. Brainstorm a list of potential keywords with the help of app store optimization services, and then use a tool like Google AdWords Keyword Planner to determine which ones have the highest search volume.

Once you’ve determined which keywords have the highest searches, target and use them in your app’s title and description. Make sure you use all of the words in your chosen keywords in each field. However, avoid using too many words or making a long title and description. 

  1. Optimize your Title & Description 

You can increase the number of downloads by utilizing titles as the essential metadata. For example, a mobile app marketing company recommends that your title must not exceed 25 characters, so the full title appears on the app browse screen. Besides, choosing a memorable title can also increase the number of downloads.

Try searching for your app after you have chosen your title. The title of your article may not be creative enough if there are a large number of results. Within the first 250 characters of the description, include as many relevant keywords as possible. Following this initial description, a potential customer must click on “read more.”

You can also make your app more easily searchable by including your company’s name and the top keyword. In case you need help optimizing the title and description of your app, seek the assistance of app store optimization services.

  1. Include Compelling Icons & Screenshots 

mobile app marketing company can help you gain an advantage in the app marketplace with compelling visuals. Consider choosing an icon that will appeal to your audience and be easily recognized. Also, make sure you use a different color scheme than your top competitors to prevent potential customers from becoming confused.

Screenshots are another excellent way to make people check and download your application, so do not skimp on this feature. Upload as many screenshots as the marketplace allows, and make them look more professional by using a colorful template. However, you do not need to emphasize a great deal in the text. Instead, display your application’s benefits over its competitors using visual features.

  1. Add Video 

Studies have shown that adding a video can increase your app’s ranking by up to 10 spots. This is because app stores, such as the Apple App Store and Google Play, give more priority to videos when it comes to ranking apps.

Videos are a great way to showcase your app’s features, appeal, and ease of use. However, it may be hard to film a video that captures the user experience in a short amount of time. To make this easy, you can hire an app store optimization service or use a tool like Camtasia.

  1. Research your Competition 

The app store has a lot of competition, so it is vital to research your competition and see what works for them. For example, you can look at what apps they have created, how they are marketing them, and which keywords they use. This information can help you create a more effective app marketing strategy for your own application.


App store optimization services are processes that can help your app stand out in a crowded market. So, with the steps listed above, improve your app’s ranking and visibility, and increase downloads.

Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.

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