Through the use of time-lapse videography, businesses have the chance to dazzle clients by showcasing items from unique and captivating angles. For instance, if a video of a sunrise-to-sunset transition lasted 12 hours, you might not be interested in watching it in its entirety, but if it were compressed to 10 seconds, you might. Time-lapse videos give you the ability to make your video presentations “short and sweet,” much like an effective executive summary in a lengthy report. This article gives a brief overview of this practical video technique.
Time Lapse Videography: What Is It?
The fundamental idea behind time-lapse photography is to capture an entire scene at slow rates of change and then replay the footage at fast speeds to create a compressed video. Start the process by setting up a stationary camera that continuously takes pictures for several hours or days. The end result is a condensed version that can be watched in a matter of seconds or minutes.
How to Produce a Time-Lapse Effect
Here is a summary of the fundamentals of producing a time-lapse video. Choosing the “final” length of your time-lapse video, perhaps 10 seconds, is the first step. The frame rate you will use is determined in step 2; the majority of videos have a frame rate of 20 to 30 frames per second (fps), and smoother transitions are more likely with higher fps.
Step 3 of the process uses the formula FPS times anticipated duration to determine the number of shots required. say 240 shots at 24 frames per second multiplied by 10 seconds.
2,880 images or frames are used to watch a 2-minute video at 24 frames per second. If you record the sun gradually setting over the course of 12 hours, you will end up with 720 photos if you take one photo per minute. Your time-lapse video will be compressed to 24 frames per second and last 30 seconds.
Time-Lapse Video Editing
The editing process is typically the most challenging and time-consuming step in time-lapse videography. You are working with hundreds or thousands of images, all of which could use minor adjustments like cropping, brightness, special effects, and white balance. After that, you’ll be prepared to combine all of your photos into the finished time-lapse movie. If this is unfamiliar to you or if you simply want assistance to complete the editing and merging phases more quickly, think about hiring professionals.
Examples of Business Videos Using Time Lapse Effects
Here are three illustrations of time-lapse movies for companies:
Real estate firms should take pictures of construction sites to document the transformation of a building from new construction to finished residential or commercial space. You can document productivity and progress for internal business monitoring purposes in addition to demonstrating the process to potential customers as it goes along.
Trade Show Activity — By keeping track of the interest your product or service has attracted at fairs or trade shows, you can show how well-liked it is.
Show customers what your retail space or manufacturing facility is like over an extended period of time.
To Do Time Lapse or Not?
Opening new doors wherever you can in a cutthroat business environment is the only way to boost sales and attract new clients. “Cool time-lapse videos” should be a key component of your strategy if you want to gain quick notoriety on social media. Additionally, time-lapse videos offer a fantastic way to tell your story in less time; this advantage is particularly helpful when potential customers have a short attention span. It would be our pleasure to assist you at every stage of your thrilling time-lapse video journey with ideas, eye-catching special effects, and support from Visionary Web Studios.
