At first, TikTok was said to be a platform solely for young stars seeking to have fun sharing funny videos and tricks. Today, it’s used by most professionals as an amazing lead-generation tool. Covering almost all business types, TikTok also stands as the best platform for realtors to open up and explore all the benefits it has on their businesses.
Among all the real estate marketing strategies today, TikTok is the newest and has great value and potential in this field. Below are five tips to help you utilize this platform and gain the massive exposure you desire.
With over a million active users globally, business experts from a wide variety of industries have started utilizing this app to boost their business reach, which doesn’t exclude the real estate sector. But how can a real estate agent utilize this app and save some more money on certain real estate strategies? We’ll help you out here as we cover five tips you can utilize as a real estate agent to get started on TikTok.
TIPS FOR REAL ESTATE AGENTS SEEKING TO GET STARTED ON TIKTOK
Settle in a niche
TikTok algorithms and their trending patterns make it the best platform to create a niche in the real estate industry. You have the flexibility to focus on specific types of clients like the For Sale By Owner (FDBO) listing. If you plan to keep your targeted client-base large, you can build niched content like for property flippers or first-time buyers. With this, you’ll notice that you start to attract a certain client or demand.
Recycle the contents you already made
When discussing creating content for your TikTok page, a good way to start is by reconsidering content you already have that you can repurpose. Assuming you already have video content of your property listings uploaded on other sites like Redfin or Zillow, you can also repurpose them to suit TikTok.
You can also take your content from YouTube or Instagram and edit them to suit your TikTok niche. These videos usually tend to be more than 3 minutes, exceeding TikTok’s limit. But, by editing various sections of your content, you can come up with multiple TikTok videos that will showcase your property listing in the best possible way ever.
Be Creative
Though recycling your existing video content is a good way to start your content creation journey, it’s also highly essential that your TikTok content be engaging to boost your chances of growing a faithful audience. Contents on TikTok are known for being fun, engaging, short, and light- so try to deliver concise videos and give out the information in the best entertaining way ever. You can take time to go through trends in the TikTok real estate field, though you must stay as unique as you can.
Keep it 100% real
One of the unique things about the TikTok platform is that the audience always expects authenticity from content creators. This entails that you don’t have to be a natural performer or speaker to excel on the platform; you have to let the vibe out and have fun.
Also Read: Top 4 Reasons To Invest In Ip Cameras To Secure Your Business.
