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What is Managed SEO?

by Nathan Zachary
Google App representing Local SEO

Managed SEO is a service provided by a digital marketing agency or a team of SEO experts who handle the planning, implementation, and monitoring of a company’s search engine optimization efforts. Managed SEO is often a more effective and efficient option for businesses compared to trying to handle SEO in-house, especially for those who do not have the resources or expertise to do so.

Benefits of Managed SEO

There are several benefits to using a managed SEO service:

  1. Expertise and experience: SEO is a constantly evolving field, and it can be difficult for businesses to keep up with the latest trends and best practices. Managed SEO providers have the expertise and experience to stay up-to-date with these changes and implement them effectively.
  2. Time-saving: SEO requires a lot of time and effort to be done correctly. By outsourcing this task to a managed SEO provider, businesses can save time and focus on running their operations.
  3. Cost-effective: Hiring an in-house SEO team can be expensive, especially for small businesses. Managed SEO providers offer a cost-effective alternative, as they can handle all of the SEO needs of a business at a fraction of the cost of an in-house team.
  4. Comprehensive strategy: Managed SEO providers develop a comprehensive SEO strategy tailored to a business’s specific needs and goals. This includes conducting keyword research, analyzing the competition, and identifying opportunities for improvement.
  5. Measurable results: Managed SEO providers track and measure the results of their efforts, allowing businesses to see the return on investment they are getting from their SEO efforts.

Types of Managed SEO Services

Managed SEO providers offer a range of services, including:

  1. On-page optimization: This involves optimizing the content and HTML source code of a website to improve its ranking in search engine results. On-page optimization includes tasks such as optimizing titles, descriptions, and headings, as well as improving the website’s overall structure and user experience.
  2. Off-page optimization: This involves building high-quality backlinks from other websites to improve the website’s ranking in search engine results. Off-page optimization includes tasks such as link building, guest blogging, and social media marketing.
  3. Local SEO: This involves optimizing a business’s website and online presence to rank highly in search engine results for local searches. Local SEO includes tasks such as claiming and optimizing Google My Business listings, building local citations, and creating local content.
  4. Technical SEO: This involves improving the technical aspects of a website to make it more search engine friendly. Technical SEO includes tasks such as optimizing website speed, improving the website’s mobile-friendliness, and fixing crawl errors.
  5. Content marketing: This involves creating and promoting high-quality, relevant content to attract and retain a clearly defined audience. Content marketing can include blog posts, social media posts, ebooks, and videos.

How to Choose a Managed SEO Provider

When selecting a managed SEO provider, it’s important to consider the following factors:

  1. Expertise and experience: Look for a provider with a proven track record of delivering results for clients. Check out their case studies and testimonials to get a sense of their capabilities.
  2. Services offered: Make sure the provider offers the services that your business needs. If you have a local business, for example, you’ll want a provider that specializes in local SEO.
  3. Pricing: Consider the cost of the provider’s services and whether they offer a good value
  4. for the price. Don’t just go with the cheapest option, as you often get what you pay for in terms of quality. However, be wary of providers that charge exorbitant fees, as they may not necessarily deliver better results.
  5. Communication and transparency: Choose a provider that is open and transparent about their processes and is willing to communicate with you regularly about the progress of your SEO efforts.
  6. Customization: Look for a provider that offers a customized approach to SEO, rather than a one-size-fits-all solution. Your business has unique needs and goals, and a customized approach will be more effective in helping you achieve those goals.


Managed SEO is a valuable service for businesses looking to improve their online presence and visibility in search engine results. By outsourcing this task to a team of experts, businesses can save time and resources while still getting the results they need. When choosing a managed SEO provider, it’s important to consider their expertise and experience, the services they offer, their pricing, their level of communication and transparency, and their ability to customize their approach to your business’s specific needs.

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