According to the latest report by IMARC Group “Pay TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global pay TV market size reached US$ 182.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 197.5 Billion by 2027, exhibiting a CAGR of 1.45% during 2022-2027.
Pay television or Pay TV represents consumer subscription-based television broadcasting services. They are available in prepaid and postpaid categories and are mostly accessed through a satellite, cable, or an internet protocol television (IPTV), in which the viewers subscribe to bundled content and lease a satellite dish network set-top box or propriety coaxial cable installed with encrypted signals to prevent the theft of services. Pay TV variants further facilitate other interactive solutions, including gaming, TV shopping, video-on-demand (VoD), multi TV connections, etc., and prove to be highly cost-effective, transparent, and scalable. Consequently, they find widespread utilization in commercial and residential establishments across countries.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends:
The increasing urbanization, especially in developing countries, and the rising adoption of integrated broadband broadcasting (IBB) systems across the globe are primarily driving the pay TV market. Besides this, the elevating availability of ultra-high definition (UHD) and high definition (HD) content through satellite networks and the escalating focus among the leading players towards offering a combination of broadband and broadcast services for ensuring efficient distribution of mass and personalized content for the consumers is also positively influencing the global market. Furthermore, the growing usage of data analytics and cloud computing solutions to gain insights regarding public preferences and provide improved content results is acting as another significant growth-inducing factor. In addition to this, the introduction of value-added services and the expanding penetration of high-speed 5G internet connectivity at affordable prices that allow service providers to offer VoD and linear TV broadcasts anywhere and anytime are expected to augment the pay TV market over the forecasted period.
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Type:
- Postpaid
- Prepaid
Breakup by Technology Type:
- Cable TV
- DTT and Satellite TV
- Internet Protocol Television (IPTV)
Breakup by Application:
- Commercial
- Residential
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
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Competitive Landscape with Key Player:
- Bharti Airtel Limited (NSE: BHARTIARTL)
- DIRECTV (AT&T Communications)
- Dish Network Corporation (NASDAQ: DISH)
- DishTV India (NSE: DISHTV)
- Fetch TV Pty Limited (Astro All Asia Networks)
- Foxtel ( News Corp) (ASX: TLS)
- Rostelecom PJSC
- Tata Sky (NSE: TATACOMM)
- Tricolor TV
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